It’s a bold start and a good sign that their design team and the company want to engage with not only their customer base but especially with their counterparts in creative design industries. To complete the shift to being a transparent company that aims to uplift the public design discourse, we can only hope that sign becomes a home for content beyond just their brand refresh. Great brands are known for their logos in terms of colour & uniqueness. In this way, sign follows in the innovative and transparent approach set by sign, sign, sign and others. design, I wonder how many more are in their raw dropboxlogos.ai file. ![]() Watching a free tutorial on YouTube on how to edit an image in Photoshop, for example, helps the community overall as well as building credibility for the person or company who shared the video. That’s why we see so many successful influencers, bloggers, or YouTubers who share the majority of their content for free. Instead of hiding things, sharing knowledge and processes helps push the whole industry to new levels. It is generally accepted in the design community that sharing how a team accomplished a particular project helps grow the industry overall. Dropbox knows and understands that a good chunk of its users are creative professionals, and making an effort to share their new brand design process with the world is a great way to connect with its community. Dropbox, for example, can create a reliable file storage and collaboration tool that we all use it for, and at the same time create artwork to keep inspiring us. The content on sign is showing us that brands can be both functional and creative. ![]() ![]() By using imagery made by fantastic artists, Dropbox is taking the idea of collaboration and the process of creating work together and turning it into artwork. design domain to visually communicate their new brand and their ideas. Dropbox explains its rationale for the change this way: 'Our old logo was a blue box that implied, Dropbox is a great place to store stuff. They’ve done an incredible job of listening to customers’ pain points and translating them into solutions that help de-clutter their workflows. The new color combinations for their logo stem from the idea that “extraordinary things happen when diverse minds come together.” And it’s not just their idea, it’s based on their observations of how people actually use Dropbox.
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